Your partner for Communication, Marketing and PR in Motorsport and Beyond
Do you want to craft impactful stories, drive media engagement and elevate your brand?
My approach
I offer a unique blend of deep expertise in content creation, marketing strategy, and a global network of media relations.
What sets me apart is my ability to not only produce impactful content but also build and maintain influential media connections that drive meaningful engagement and long-term trust with prospects, clients, and stakeholders.
I specialize in developing tailored communication and marketing strategies that go beyond the usual scope, focusing on both internal and external communications as well as global media relations.
My approach delivers high-quality content, strategic PR, and marketing solutions that enhance brand visibility, foster media engagement (online and offline), and protect reputations.
What sets me apart is my ability to not only produce impactful content but also build and maintain influential media connections that drive meaningful engagement and long-term trust with prospects, clients, and stakeholders.
I specialize in developing tailored communication and marketing strategies that go beyond the usual scope, focusing on both internal and external communications as well as global media relations.
My approach delivers high-quality content, strategic PR, and marketing solutions that enhance brand visibility, foster media engagement (online and offline), and protect reputations.
About Me
With over a decade of experience in corporate communications and media relations, I specialize in communication strategy consulting that drives measurable results.
My expertise includes creating engaging, high-quality content for off line and digital platforms, social media, and print, tailored to resonate with diverse audiences. I have successfully led digital content management and large-scale projects, from concept to execution, ensuring consistent messaging across all platforms.
I am committed to providing strategic PR solutions that capitalize on media opportunities, while safeguarding brand reputation through crisis communication management.
My strong relationships with media representatives have been key to gaining extensive coverage and positive brand exposure for my clients. I pride myself on offering personalized, straightforward communication, ensuring the best outcomes for both clients and stakeholders.
"I strongly believe in building personal relationships with media representatives, positioning myself as a friendly, honest, and straightforward counterpart, committed to supporting journalistic activities while prioritizing the interests of my client or employer"
Based in Luxembourg, connected to the world
Verified Media Contacts EU + Worldwide
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Authored books
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in Advertising
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in Motorsport Communication
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Services
Name your needs…
Communication and Marketing Strategy
I define brand positioning, tone of voice, and develop tailored communication and marketing strategies to strengthen brand visibility. I also manage crisis communication protocols to protect the company’s reputation across both internal and external platforms.
Content Creation
I provide high-quality content creation services, including copywriting, editing, and the development of multimedia content (articles, videos, photos) tailored for websites, social media, and digital channels. My content is designed to increase engagement and reach target audiences effectively.
Media Engagement
I proactively and reactively identify media opportunities, drafting press releases, reports, and executive statements that align with both corporate and marketing objectives, ensuring maximum media exposure.
Media Relations
I manage global media relations, building long-term, trust-based relationships with media representatives. I handle media inquiries, organize interviews, and ensure that your brand’s message is communicated effectively through strategic public relations.
Digital Content Management
I design, manage, and distribute digital content using CMS platforms, ensuring that your online presence is consistently updated and aligned with your broader marketing and communication strategy across websites, intranets, and email systems (DEM).
Event Coordination
I coordinate corporate, promotional, and protocol events, ensuring seamless execution and maximizing media coverage to elevate your brand’s profile.
Publication and Books
I oversee the concept, planning, editorial coordination, and production of corporate publications and books, ensuring that all materials are aligned with your brand messaging and marketing goals.
Content production
I manage all aspects of content production, from initial storyboard creation to final execution, delivering visually stunning and brand-aligned photo and video content.
Social Media Management
I develop and implement an annual social media strategy, create and schedule posts, and analyze engagement metrics to maximize your brand’s visibility and interaction with your audience.
Reporting and Analytics
I provide data-driven reports on communication and marketing impact (social media reach, media coverage), offering critical analysis to highlight key successes and identify potential areas of improvement.
Spokesperson Services
I act as the official spokesperson for your brand, handling media, stakeholders, and institutional communications, ensuring consistent messaging and a positive public image.
Network Coordination
I serve as the point of contact for partners and stakeholders, coordinating and aligning all communication and marketing activities to ensure they meet broader company objectives and HQ directives.
Histories of success
Harley Davidson
Global Racing Programs
Team Suzuki Ecstar
MotoGP
Pirelli
WorldSBK & Moto2™/Moto3™
Motul
MotoGP
Motor Union Luxembourg
Yamaha Racing
WorldSBK
Giant Loop
